HGS opens new CX hub in Colombia

Customer experience (CX) transformation provider Hinduja Global Solutions (HGS) launched a new multilingual customer experience (CX) hub in Barranquilla, Colombia.

According to a press release, the expansion will support customers with English, Spanish, and Portuguese CX requirements. The new facility will also open several permanent leadership and frontline positions to help support the firm’s customers through the holiday season and beyond.

Partha DeSarkar, Group Chief Executive Officer of Hinduja Global Solutions, said, “Colombia has been growing steadily as an attractive nearshore destination for CX services, and we are delighted to establish [a] presence here.

He added that they are confident that the new hub “will act as a catalyst to significantly scale our CX capabilities for our expanding multilingual client base globally.”

By aligning marketing, IT, and customer experience teams, HGS addresses some of today’s biggest business challenges to competitiveness and growth — labor, productivity, and technology — across industries. HGS works to enhance every step of the consumer journey and increase customer lifetime value (CLV).

HGS expects to hire over 150 employees locally across voice and non-voice multilingual service roles as well as corporate support functions by January 2023 and ramp up going forward.

The HGS Colombia CX hub will support clients in the logistics and consumer industries and add other clients subsequently.