Explanatory Approach

What is an explanatory approach?

The explanatory approach is a way of describing or explaining something to help people understand. The term implies investigating research questions rather than providing definitive and conclusive solutions to current problems.

An explanatory approach is a form of research strategy that describes the many parts of your investigation. The researcher starts with a broad concept and utilizes research to narrow down the topics and then address them in the future.

Importance of explanatory approach

The primary purpose of explanatory research is to help a person gain a better knowledge of a topic. Because statistical weakness does not produce definite results, it forces the researcher to consider how and why things occur.

For example, call center outsourcing companies must use an explanatory approach when handling technical assistance and online marketing operations. 

When an inbound call center executive receives a client call or message via chatbot addressing a technical inquiry, they should take an empathic explanation approach to solve the customer query with manual and algorithmic methods. 

An explanatory approach assists the consumer in finding a solution to his problem, resulting in increased customer satisfaction. 

Methodologies of an exploratory approach

When a topic needs to be documented, exploratory research is used, especially if it hasn’t been done before. The explanatory approach can be carried out in two ways: primary and secondary.

Primary research methods

Information obtained directly from the topic is referred to as primary research. It can be done by a group or by a single person. Primary research is helpful to investigate a specific issue that necessitates a thorough investigation. 

Some examples of primary research methods are:

• Surveys or polls
• Interviews
• Focus groups
• Observations

Secondary research methods

Secondary research is the collection of data from some published primary research. You obtain this type of study information from various sources, including case studies, magazines, newspapers, and books.

Examples of secondary research methods:

• Online research
• Case study research
• Literature research

Uses of explanatory approach

The explanatory approach can determine specific changes to existing standards, processes, and other factors.

It is concerned with examining a particular situation or problem to understand the patterns of interactions between variables. In studies using an explanatory research design, the most common primary data gathering approach is experiments.

Increase understanding

An explanatory approach helps a researcher gain a better knowledge of a topic. Because of its statistical weakness, it cannot produce definite results, but it does force the researcher to consider how and why things occur.

Sources’ flexibility

In the explanatory approach, secondary sources such as published literature or data are critical to providing a broad and balanced understanding. It is essential to use various decent sources.

Improved conclusions

The explanatory approach can be instrumental in directing future research initiatives. A thorough understanding of the issue enables the researcher to fine-tune following research questions and significantly improve the utility of a study’s conclusions.

This research is also quite helpful in determining the best strategy to achieve a specialist’s aim.